The usage of the ‘Lorem Ipsum’ aggregate as a placeholder for ‘real’ text resides in the notion that since the dummy text is embedded into an overall design system in which it is complemented through images, shapes and color, the viewer will be able to assign meaning through the associations which the surrounding visual material provides to what essentially makes no sense when read as a standalone piece of writing. I wished to take this notion into 3D, however with text that did not even have the association to ‘Lorem Ipsum,’ in other words by using text that was truly meaningless.
